Our Mission
Scaling Impact. Transforming Lives.
This phrase encapsulates the heart of why Goodmojo exists. It reflects our deep belief that we can drive large-scale, measurable change in how essential human services are delivered. It’s not just a tagline — it’s a commitment to expanding access, improving outcomes, and building equity through every transaction on our platform.
Our organizing principle is “Impathropy.” It’s the combination of empathy, strategy and impact. Our goal is to reframe the human needs sector not as a space for charity, but as a dynamic, data-rich marketplace of possibility. By leading with empathy and designing for impact, we position human dignity at the center of economic and technological systems. As we say, ‘Empathy isn’t charity — it’s strategy.’
That aggregated marketplace, consisting of housing, food, safety, healthcare, wellness and more, all of which have been traditionally seen as the human services or non-profit sector.
Unlike typical markets, the human needs sector is publicly supported, delivering “merit goods” that clients ought to have access to regardless of their ability to pay directly. Being atypical, somewhat complex and outside the common understanding of a market, it has been ignored or unrecognized as an opportunity to create value. Counterintuitively, because it’s public, there is very detailed information available about a majority of participants.
/ Our vision
Our vision is to leverage market mechanisms to create the first marketplace for essential goods and services. Consumers will be able to discover and access the full-range of services they need. Service providers will be able to better engage with them and provide services. Municipalities and foundations will have improved accountability and increased visibility. Businesses will be able to directly support customers in need, building brand loyalty and reputation. All with significantly more efficiency and effectiveness.
/ Our Team
Starting with our Founder, Alfred Cheung, the team has over 90 years of experience in information technology, government, social service, philanthropy, marketing and more. The initial seeds of Goodmojo were born in San Francisco where Alfred has achieved an ROI of 10% annual saving and 87% increase in efficiency for local municipality programs. Wins include reducing the housing assistance program application process from 60 days to 50 seconds and enabling data driven portfolio management to optimize grant values and outputs.
Kris Damalas
VP Management Solutions & Services
Kristin Lynch
Strategic Officer
Andrew Davis
Head of Product
/ Data & Outcome Measurement
Kevin Chun, Ph.D.
Social Psychology
Phillip Akutsu, Ph.D.
Social Psychology
Alfred Cheung
Founder/CEO
Our founder
Alfred brings a unique blend of information technology, business, social service and philanthropic experience as the founder and CEO of Goodmojo. Alfred excels at maximizing outcomes using technology and information management design for increased efficiency. He developed a distinctive business lens while working for Deloitte (HK) in his early career and used it to significantly improve a variety of large-scale projects in his later career including:
- Delivering federal, state, and local government social and housing programs with the City and County of San Francisco
- Researching care efficiency for the US Department of the Air Force medical support squadron
- Managing public health research information management and supportive systems with one of the largest research institutes in the nation
- Advancing local and statewide initiatives using precinct and donor data
By honing in on the delivery of impacts in the most efficiency and effective ways, Alfred has achieved an ROI of 10% annual saving and 87% increase in efficiency for local municipality programs. Wins include reducing the housing assistance program application process from 60 days to 50 seconds and enabling data driven portfolio management to optimize grant values and outputs.
