Our Mission

Scaling Impact. Transforming Lives.
This phrase encapsulates the heart of why Goodmojo exists. It reflects our deep belief that we can drive large-scale, measurable change in how essential human services are delivered. It’s not just a tagline — it’s a commitment to expanding access, improving outcomes, and building equity through every transaction on our platform.

Goodmojo is built on “Impathropy”—empathy, strategy, and impact working as one. We’re reframing the human needs sector not as charity, but as a dynamic, data-rich marketplace of possibility where dignity is the design constraint and outcomes are the performance metric.

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This marketplace spans housing, food, safety, healthcare, wellness, and more “merit goods” the public already supports because people should have access regardless of ability to pay. It’s complex and historically treated as “non-market,” so it’s been ignored as a value-creation opportunity even though it’s one of the most measurable ecosystems in the economy because public funding generates detailed participant and program data.

Goodmojo turns that latent system into Purpose Commerce: we move caring at the speed of commerce. Mobilized by brands and consumers. Verified by outcomes—so impact becomes repeatable, scalable, and investable.

/ Our vision

Our vision is to leverage market mechanisms to create the first marketplace for essential goods and services. Consumers will be able to discover and access the full-range of services they need. Service providers will be able to better engage with them and provide services. Municipalities and foundations will have improved accountability and increased visibility. Businesses will be able to directly support customers in need, building brand loyalty and reputation. All with significantly more efficiency and effectiveness.

/ Our Team

Starting with our Founder, Alfred Cheung, the team has over 90 years of experience in information technology, government, social service, philanthropy, marketing and more. The initial seeds of Goodmojo were born in San Francisco where Alfred has achieved an ROI of 10% annual saving and 87% increase in efficiency for local municipality programs. Wins include reducing the housing assistance program application process from 60 days to 50 seconds and enabling data driven portfolio management to optimize grant values and outputs.

/ Data & Outcome Measurement

Our founder

Alfred brings a unique blend of information technology, business, social service and philanthropic experience as the founder and CEO of Goodmojo. Alfred excels at maximizing outcomes using technology and information management design for increased efficiency.  He developed a distinctive business lens while working for Deloitte (HK) in his early career and used it to significantly improve a variety of large-scale projects in his later career including:

Delivering federal, state, and local government social and housing programs with the City and County of San Francisco
Researching care efficiency for the US Department of the Air Force medical support squadron
Managing public health research information management and supportive systems with one of the largest research institutes in the nation
Advancing local and statewide initiatives using precinct and donor data

By honing in on the delivery of impacts in the most efficiency and effective ways, Alfred has achieved an ROI of 10% annual saving and 87% increase in efficiency for local municipality programs. Wins include reducing the housing assistance program application process from 60 days to 50 seconds and enabling data driven portfolio management to optimize grant values and outputs.